A NEW ERA BEGINS
2023–2024 Impact Report
DRIVEN BY MISSION, FUELED BY YOU
Each season, the Minnesota Orchestra is driven by its mission—“to enrich, inspire and serve our community as an enduring symphony orchestra”—to provide memorable experiences for music lovers of all ages, with something to offer no matter what music you love. Week in and out, Orchestra Hall in the heart of downtown Minneapolis is a vibrant and uplifting space where folks gather to experience the magic of the Minnesota Orchestra. Donor support—your support—is an investment in the vital role the artistic excellence of the Minnesota Orchestra plays in the cultural and economic landscape of the Twin Cities, the state and beyond.
TO GREAT HEIGHTS
There’s a magical moment of silence before each Minnesota Orchestra concert after the musicians have tuned and before the conductor takes the podium. For just a moment, the packed auditorium holds its breath in anticipation for the door to open, the baton to raise, and the music to begin. And at the top of our 2023–24 season, this moment was even more special, as Thomas Søndergård waited in the wings before he gave his first downbeat as the 11th music director of the Minnesota Orchestra.
Søndergård, already an internationally recognized talent, joined the Minnesota Orchestra at a high point of artistic excellence. Together, they are poised to aim even higher—all propelled by the support of donors like you.
Pictured: Orchestra Hall was decked in red and white (a nod to the flag of Thomas Søndergård’s native Denmark) for Season Opening. Other prominent buildings and bridges in Minneapolis joined Orchestra Hall in painting the town red to welcome our new Music Director.
And the magic happens when the orchestra connects to what [Søndergård is] trying to communicate with his eyes, with his words, with his body, like he’s speaking a multidimensional sign language.”
MUSIC BRINGS US TOGETHER
With donor support, the Minnesota Orchestra has, in the last several seasons, prioritized building concert experiences and other initiatives to reach and resonate with more communities by broadening the circle of guest artists, repertoire and musical styles in our programming. We believe that music belongs to everyone, and that everyone coming to Orchestra Hall has a place here. Your support helps us bring together audiences of all ages to hear inspirational music and interact directly with the artists making that music. Whether you’re hearing a new commission, experiencing an innovative Symphony in 60 concert or bringing the kids for their first exposure to live music, the Minnesota Orchestra has something for everyone.
Pictured: Young concertgoers get a hands-on look at a bass before Thomas Søndergård conducted his first Relaxed Family Concert in January. Søndergård made it a priority to conduct this program in his first season, highlighting his strong commitment to reaching young people in the Twin Cities and beyond by offering what he calls “what is uniquely ours”—the power of symphonic music. We thank you for your contributions which allow us to create transformative moments like these all season long.
A Season by the Numbers
- 143 Minnesota Orchestra concerts were held at Orchestra Hall and beyond. In total, the Orchestra performed 280 pieces written by 172 composers during the 2023–24 season.
- 224,049 guests attended in-person MinnOrch concerts; with audio streaming, digital concerts, TV and radio broadcasts included, that number reaches more than 2.3 million.
- Orchestra Hall was filled to 75% paid capacity and 83% total capacity (including free tickets) across the 2023–24 season. More than 14,800 guests were first-time Minnesota Orchestra concertgoers.
- 10 albums in the Orchestra’s now-complete project to record all of Gustav Mahler’s symphonies with Conductor Laureate Osmo Vänskä. The last disc, containing the composer’s mighty Third Symphony, was released in June 2024 to critical acclaim, with The Guardian praising “the grandeur and beauty in Vänskä’s sober approach.”
- 28,242 students and teachers from 240 schools attended Young People’s Concerts. 45% of those students attended for free thanks to donor underwriting, while others received their ticket for just $6.25.
- 7,800 “Hall Pass” tickets were issued during the 2023-24 season, allowing young people under 18 to attend concerts for free alongside the adults in their lives.
- 12,967 donors made gifts that fueled the season’s spectacular performances and programs. Thank you for your support!
Hall Pass helped our family of four experience the Orchestra for the first time. Our kids both especially had a great experience. Thank you.”
SPARKING A LOVE FOR MUSIC
Donors like you are instrumental in bringing students from across the state of Minnesota to Orchestra Hall for our Young People’s Concerts. For over 110 years, the Minnesota Orchestra has performed for thousands of students each year with the aim of inspiring young minds with the power of music. These concerts cover a wide range of themes designed to explore how music can unite us across cultures. This year, thanks to you, we again welcomed nearly 30,000 young Minnesotans to Orchestra Hall. We are grateful to have your continued support for this important program.
Pictured: In November, we welcomed students for a series of Young People’s Concerts called “Sounds of the Harvest.” The Orchestra performed a program that encompassed vibrant harvest traditions and festivals around the world, featuring dancers Cheng Xiong and Pasha Yang. Through wide-ranging repertoire that included works from composers like Jerod Impichchaachaaha’ Tate and Robert Schumann, students explored how music plays a part in harvest traditions held near and far.
This Is Minnesota Orchestra by the numbers:
- 6,000 – the average number of viewers who watched This Is Minnesota Orchestra on TPT 2 during each of the four live broadcasts and in the week following. This is 3 times the capacity of Orchestra Hall.
- 309 – total hours of encore This Is Minnesota Orchestra rebroadcasts shared statewide over the last year on TPT’s Minnesota Channel, which reaches 5 million households.
- 144,810 – number of views in 2023-24 for This Is Minnesota Orchestra digital concerts through the Orchestra’s Digital Concert Hall platform.
KEEPING IT SOCIAL
Did you know we’re building a community online too? Through social media, we’re broadening and deepening our connections with longtime and new audiences. Our social strategy increases awareness by engaging with cultural moments, showcasing our musicians and making audiences feel seen.
Cross-Platform Successes:
- 143,503 followers across all major social media platforms
- 5,767,787 impressions (eyes on posts)
- 684,905 engagements (reaction, comment or share)
WORDS FROM OUR AUDIENCES
Here’s a sampling of comments from concertgoers shared via our post-concert surveys. Donors make these reactions and experiences possible!
"Just wow! Our first time at Orchestra Hall! Amazing show, the sound was immersive and beautiful. Every single interaction with staff was top-notch. Can’t wait to come back!"
"More excellent programming! I haven’t heard a better performance of Beethoven’s 4th."
"Any event we have attended at MN Orchestra has been uplifting, inspiring, community-building. I am proud of our city which can support and appreciate cultural excellence."
"Absolutely amazing! I can’t explain how alive and energizing that made me feel! Wow!! Slightly in awe that none of the violins or cellos burst into flames!! Just so powerful!"
"I brought my 9-year-old who started playing violin this past school year. He loved it and told me he would be up on that stage one day! Thanks for a lovely evening."
"We had the most amazing time. The staff is the best staff at a venue we’ve ever had. The concert was also amazing. We couldn’t have been happier."
THANK YOU FOR YOUR SUPPORT!
PHOTOS: Laura Alpizar, Nayelie Avalos, Greg Helgeson, Chris Juhn, Josh Kohanek, Tony Nelson, Courtney Perry, Zoe Prinds-Flash and Emma Redinger. Amphitheater rendering: LSE Architects via the City of Minneapolis.