Page 10 - Common Chords in Willmar: Final Report

Evaluation methods utilized for Common Chords reflect the
breadth of this project in the Willmar community. Through this
process, we hope to learn how the project specifically
impacted the Willmar community. Since each Common
Chords community and project is by definition unique, we
anticipate that some of our findings will be transferrable to
other Common Chords projects, while others will be unique to
Willmar. Overall, we found that the project worked as we had
hoped, building community connections and engaging
audience members with classical music. We also encountered
challenges and opportunities in working with Willmar’s
immigrant communities, and we hope to bring some of what
we learned forward into our other community work.
EVALUATION METHODS
To assess how the Willmar Common Chords project met the
Minnesota Orchestra’s overall project goals, as well as those
set by the Willmar steering committee, the following evaluation
methods were implemented:
Online pre-project survey completed by members of the
Willmar steering committee
Observations collected by Minnesota Orchestra staff at
each event
Online follow-up surveys sent to Willmar steering
committee members, key contacts at partnering
organizations, participating MOA staff and musicians, and
audience members who volunteered contact information
through a drawing at key public events
REVIEW + ANALYSIS
For the past three years, the Minnesota Orchestral Association
has engaged consultant Christa Treichel, Ph.D. of Cooperative
Ventures to assist in the evaluation of our education and
community engagement programs. The evaluation of the
Willmar Common Chords experience has truly been a
collaborative effort, with Treichel providing guidance in many
stages of the process, including:
the initial development of survey questions
analysis of all direct feedback (presented on the pages
that follow)
meeting with MOA staff on two occasions to discuss
findings and themes that emerged from the data
PROJECT EVALUATION + REFLECTION
PROJECT GOALS
The primary goals of the Minnesota
Orchestra’s Common Chords Project are:
To re-imagine how classical music can
be presented in ways that are
engaging and meaningful for a wide
variety of people within a community.
To enhance a sense of local
leadership, through partnerships
between Greater Minnesota
communities and the Minnesota
Orchestra.
WILLMAR BY THE NUMBERS
90
miles from Orchestra Hall in Minneapolis
to Willmar city limits via US Hwy. 12
217
days of planning (from the first full
committee meeting to musicians’ arrival)
3,353
participants
33
partner organizations
100+
members of Minnesota Orchestra family in
Willmar throughout week
(musicians + crew + management)
▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 10 ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
14
different venues
27
events
in
1,600
children/youth
1,753
adults